Counselling and Psychotherapy Essay

Carl Ransom Rogers (1902 – 1987) was amongst the most influential figures of humanistic psychology, a school of psychotherapy that rejected medical and psychoanalytic models of treatment, and instead put forth a theory of personality and behaviour that presumed the source of psychological health ultimately resides in the individual person rather than in a programme based on the expert knowledge and authority of a psychiatric professional. Rogers’ specific form of humanistic psychology is broadly based on his view of human personality, which he believed naturally tended to develop in what he considered a healthy manner unless it is adversely influenced by life-experiences. From this theoretical basis, Rogers created a form of therapy that he called ‘client-centred’, (or person-centred) as opposed to forms of treatment that are directed by the expertise of the therapist. In the field of Counselling and Psychotherapy there are many differing theories which are used to help those who seek counselling, including client-centred therapy. In many parts of the world client-centred therapy is seen as a family of therapies, including Experiential Psychotherapy and Focusing. Closely associated with client-centred therapy are existential therapy and various integrative approaches. Since Carl Rogers’ death, there has been much debate regarding what can and cannot rightly claim to be called ‘client-centred therapy.’ Proponents of the differing ‘Tribes’ argue for their schools of thought. (Warner 2006). At the heart of all the differing thoughts and modes of delivery are the six conditions for therapeutic change which Rogers described as being needed before a client could move towards the changes that they wanted to make in their lives. Carl Rogers, along with Abraham Maslow, was the founder of the humanist approach to clinical psychology. Maslow was known as the ‘Third Force in Psychology’ but is mainly known for his thoughts on self- actualization. Prior to Maslow it was thought that human behaviour was just a set of behaviours to satiate the drive for deficits. For example the ‘lack of nutrients – feel hungry – seek food – and eat’ model. Maslow proposed a wide range of human needs in a dynamic and changing system, where needs at higher levels would only be addressed when needs at lower levels had been satisfied (see Fig 1): Rogers’ person-centred theory emphasised the concept of ‘self-actualization’ which implies that there is an internal, biological force to develop one’s capacities and talents to the fullest. The human organism’s central motivation is to learn and to grow. Growth occurs when individuals confront problems, strive to master them and, through experience, endeavour to develop new aspects of their skills, capacities, and views about life, and move forward towards the goal of self-actualization. By way of example, Rogers (1980) often illustrated the concept with reference to organisms in the natural world. He wrote about a potato in the root cellar of his boyhood home: â€Å"The actualizing tendency can, of course, be thwarted or warped, but it cannot be destroyed without destroying the organism. I remember that in my boyhood home, the bin in which we stored our winter’s supply of potatoes was in the basement, several feet below a small window. The conditions were unfavourable, but the potatoes would begin to sprout pale white sprouts, so unlike the healthy green shoots they sent up when planted in the soil in the spring. But these sad, spindly sprouts would grow two or three feet in length as they reached toward the distant light of the window. The sprouts were, in their bizarre, futile growth, a sort of desperate expression of the directional tendency I have been describing. They would never become plants, never mature, never fulfill their real potential. But under the most adverse circumstances, they were striving to become. Life would not give up, even if it could not flourish.† So it can be seen that Rogers was saying that this effective and strong constructive tendency is the underlying basis of the client-centred approach. Rogers’ groundbreaking understanding was that for a person to be truly helped, the important healing factor is the relationship itself. His view of human behaviour is that it is â€Å"exquisitely rational† Rogers (1961). Furthermore, in his opinion: â€Å"The core of man’s nature is essentially positive† Rogers (1961), and he is a â€Å"trustworthy organism† Rogers (1977). Rogers focused on ways in which the therapist could promote certain core conditions between him/herself and the client. Central to his theory was that the actualizing tendency was a natural process, yet in order for each human organism to do so it required the nurturing of a caregiver. Rogers understood that inherently people need people, and that we are fundamentally dependent on others for our being. Many critics of the theory have misunderstood Roger’s concepts and commented that this is outmoded today, and, according to Bohart (2007) the critics were saying that it â€Å"glorifies the individual at the expense of others†. Wilkins (2003) argued that Rogers’ concept of self-actualization is culturally biased, reflecting a Western cultural emphasis on the separate, autonomous individualistic self. However, Bohart states that Rogers’ concept of self as culture-specific is compatible with cultures which view the self in relational rather than individualistic terms, even cultures that have no concept of self. Self-actualization means enhancing or actualizing the self as the self is defined for that person and culture. Rogers did believe that the tendency of actualization of a person in therapy was to always go in a positive pro-social direction, but critics state that it may lead to self-centred, narcissistic behaviour (Bozarth and Brodley, 1991). Rogers recognised that environmental and social factors could inhibit or distort the process of actualization so that a negative rather than positive outcome may occur, but also that the fully functioning person is ‘soundly and realistically social’ (Rogers 1961). Rogers postulated that therapeutic movement will only occur if, and only if, the six conditions for therapeutic change were in place between the therapist and the client. 1. The first condition of client-centred therapy is that therapist and client should be in psychological contact. The first condition specifies that a minimum relationship must exist. Rogers (1957) stated: â€Å"I am hypothesizing that significant positive personality change does not occur except in a relationship†. (Sanders 2006) â€Å"The relationship is not seen as a third object in the room with the counsellor and the client, but is the client and the counsellor. They bring themselves into the room, and in doing so a unique and ever-changing relationship is the result.† Research into contact between animals and people who live in social groups has shown that in order to grow and become confident then it must be in a psychologically interactive way. Those who were deprived of such conditions, like the children in the orphanages of Romania and the monkeys in Harlow’s experiments, grew up with permanent behavioural and emotional problems. (Harlow 1959, Carlson 1999, Bowlby, 1953, Warner 2002). Rogers thought that psychological contact was an all-or-nothing, one-off event, but others like Rose Cameron (2003) and Whelton and Greenberg (2002) see psychological contact as a variable and dynamic quality in relationships, and Margaret Warner (2002:79) says that the â€Å"contact can be viewed as a continuum†. In my opinion, despite the differing views of the various ‘Tribes’, the one over-riding view is that psychological contact is essential if the therapeutic process is going to work. It can simply be the mere recognition of the other person in the room, or a deeply-shared experience between the therapist and the client. 2. Client incongruence, a state of being vulnerable and anxious, is presented as the second of the six conditions which Rogers defined as a ‘discrepancy between the actual experience of the organism and the self-picture of the individual’s experience insofar as it represents that experience’ (Rogers 1957), and which he saw as being necessary for therapy to be successful. Pearson (1974) thought that this condition had created some confusion, since the relationship between incongruence and felt anxiety or vulnerability is complex. All people are incongruent to some degree all of the time (since human beings can never fully symbolize their experience), and some sorts of incongruence may actually lower anxiety. Rogers’ concept of incongruence was simply saying that clients sense that they have underlying issues that have distorted their sense of equilibrium and therefore are motivated to seek counselling. I believe that this second condition affects how clients will respond to counselling because the change that needs to happen has to come from within the client and cannot happen against their will. For example, if someone is referred by a doctor, or school, or made to attend counselling with a spouse or parent, then the client will be in a state of incongruence and the first condition will not take place, without which there is no therapeutic relationship. 3. The third core condition is that the second person, the therapist, is congruent in the relationship. By congruent Rogers understood it to be real, genuine and transparent. As early as 1946 he wrote about the fact that the therapist should have a â€Å"genuine interest in the client†. Rogers makes it very clear in a video on the internet where he is talking about what it means to be congruent when he says: â€Å"Can I be real in the relationship; this has come to have an increasing amount of importance to me over the years. I feel that genuineness is another way of describing the quality I would like to have. I like the term congruence, by which I mean that what I am experiencing inside is present in my awareness and comes out though my communication. In a sense when I have this quality I am all in one piece in the relationship. There is another word that describes it for me; I feel that in the relationship I would like to have transparency. I would be quite willing for my client to see all the way through me and that there would be nothing hidden, and when I’m real in this fashion that I’m trying to describe, I know that my own feelings will often bubble up into awareness and will be expressed, but be expressed in ways that won’t impose themselves on my client.† (You Tube 2010). Despite Rogers’ insistence that being congruent with clients is of paramount importance, a number of studies over the years have shown that no significant relationship exists between levels of congruence and outcomes in the therapeutic relationship (Klein et al 2002, Orlinsky et al 2004, Burckell and Goldried 2006, Feifel and Eells, 1963). In contrast Cooper (2008) has suggested that this may be because it is a ‘high frequency’ event in therapy and therefore the correlation between genuineness and outcome are not truly recognised†. Without an empathetic response from the therapist I believe that the client would not feel valued or understood and the therapeutic relationship would break down. 4. In the development of self-concept Rogers also stated that the fourth condition – unconditional positive regard – the complete acceptance and support for a person no matter what they say or do – is necessary for self-actualization. By showing unconditional positive regard, or prizing, clients are said to feel valued and so accepted and take responsibility for themselves (Rogers 1957:98). Conversely, I believe self-actualization is thwarted by conditional positive regard when acceptance is dependent on the positive or negative evaluation of a person’s actions. Those raised in an environment of conditional positive regard, Rogers felt, only feel worthy if they match conditions laid down by others – conditions of worth – which, in turn, can lead to shaping themselves determined not by their organismic valuing or actualizing tendency, but by a society that may or may not truly have their best interests at heart. 5. The fifth core concept states that the counsellor should experience an empathic understanding of the client’s internal frame of reference. Each of us perceives and responds to our environments as a unified and organised whole, and each forms their unique frame of reference. Our understanding of the world is shaped through our experiences, and each time these are interpreted on the basis of our personal value system. In order for a therapist to understand a client’s behaviour it should be from the internal frame of reference of the client. Empathy is not just listening but trying to feel the experiences and feelings that the other person has at that moment in time. It involves stepping into their shoes and laying aside one’s own perceptions, values, perspectives and meanings as far as possible. If the therapist attempts to understand the client on the basis of his/her own personal experiences, this would be an external frame of reference. When the therapist remains within the client’s frame of reference, which is his/her own understanding of the world, it enhances empathy and promotes unconditional positive regard. Holding an external frame of reference might convey to the client that the therapist has their own agenda or is criticising the client. The question is, would the therapeutic process take place if the counsellor did not enter the client’s world so personally? From the large number of studies that have been carried out in an attempt to measure client’s reaction to the therapist’s empathy, the evidence shows it to be a ‘demonstrably effective element of the therapeutic relationship’ (Steering Committee, 2002). 6. The sixth and final condition – client perception – is as important as all the others, and is complementary to the idea that the first condition – psychological contact – is continued. Rogers (1959:213) wrote: ‘that the client perceives, at least to a minimal degree, conditions 4 and 5 – the unconditional positive regard of the therapist for the client – and the empathetic understanding of the therapist’. To some degree client perception has been ignored over the years. Tudor in 2000 referred to it as â€Å"the lost condition†. Sanders (2004) states that â€Å"Carl Rogers made it clear that the client was the centre of the therapeutic process, and furthermore it was the client who had the final say as to whether the ‘therapist-provided conditions’ were actually provided (as opposed to being assumed by the therapist)†. Dagmar Pescitelli (1996) argues that the theory of client-centred therapy may not be effective for severe psychopathologies such as schizophrenia (deemed to have a strong biological component) or other disorders such as phobias, obsessive-compulsive disorder, or even severe depression (currently effectively treated with drugs and cognitive behavioural therapy, or CBT). Pescitelli (1996) cites one meta-analysis of psychotherapy effectiveness that looked at 400 studies, and person-centred therapy was found least effective. In fact, it was no more effective than the placebo condition (Glass 1983; cited in Krebs & Blackman, 1988). In contrast, meta-analyses of client-centred therapy as a whole support the theory that it is an efficacious and effective form of therapy, no matter what ‘Tribe’. It is similar to other orientations such as CBT and psychodynamic therapy, with evidence indicating that all schools may be efficacious for clients with depressive, traumatic, schizophrenic and health related problems, but there is less evidence on the impact of anxiety disorders (Elliott, Greenberg et al., 2004).

Importance of traveling

Have you ever wondered why traveling is so important? Most amount of people around the word think that traveling is a waste of time and money. To me traveling is important , because traveling is a way to get more knowledge about traditions and religions from different countries. Traveling also is a hobby for most people, because traveling helps people to get rid of bad thoughts and get rested after long months of hard work. Traveling is very essential to all of us, because by traveling we discover new things that we've ever seen before.Every country around the world has its own interesting history and religions. Every country around the world also has its own popular places to visit. Here in America popular places to visit are Disneyland, Six Flags and Hollywood. Disneyland is very popular around the world and most people would like to visit Disneyland. Disneyland is a place where people could have fun, not only kids or teenagers, but adults as well. Disneyland is a place for people different ages.For example, I was there with my family about three years ago and we had a lot of fun. Of course we spent a lot of money, but despite of it, the memories will last a lifetime. Now we have a dream to take a trip to Paris, but we cannot afford it at this moment. It is very expensive and gets a considerable expenses but we hope that in the future we will have enough money to visit Paris. Nowadays a lot of people visit Hawaii. Hawaii is a beautiful place with awesome hotels that open up the IEEE to the beaches .The tourism there is fun and very exciting for more people. Tourism in Hawaii is very large because it is very beautiful , people really like places like Hawaii and they want to revisit those places. My family and I are also dreaming of taking a trip to a beautiful Hawaii. We also want to travel to Italy, Greece, Israel and Russia. I believe that these trips will be enjoyable and we get a lot of fun. Our children will have the memories which they will remember thro ughout their life's.

Marketing Paper Essay Example | Topics and Well Written Essays - 1750 words

Marketing Paper - Essay Example The products are procured from manufacturers at a discounted rate in comparison to price determined by manufacturers for offering those goods to local retailers. Contextually, it has been aimed to conduct a product launch in the emerging market of China with the motive of improving the international market exposure of made-in-America products and to enhance profitability of the club. The developing economy in China will assist the club in performing its business operations in an effective manner. The discussion will emphasize the recognition of media used for marketing American products in the market of China. Moreover, pricing strategies are required to be formulated for developing better competitiveness of the products in China and America. Furthermore, an analysis is also needed to be performed for understanding the reasons for penetrating the market of China. Reasons Behind Choosing the Market of China The market trends of China are developing in a drastic manner and there has be en an increased demand for good quality products due to the enlargement in the number of customers. China possesses the second largest economy worldwide and there is an upward increase in the buying behavior of people in China. Moreover, consumers of products and services in China consider value relating to quality, reliability and features to be the most important aspects among products or services which are to be acquired. Furthermore, consumers in China are considered to be flexible and conscious and with the development of technology, behavior of consumers in China has changed as they are becoming more inclined to obtain better innovative products or services. These changes in the buying pattern of consumers have facilitated China to be regarded as an emerging market worldwide. The changes in the market trend of China has also attracted investment from international organizations along with attracting multinational corporations (MNCs) for conducting business operations in this b ooming economy of China (The American Chamber of Commerce in Shanghai, 2012). The market size of the Chinese market has increased to a great extent owing to the continued growth in the economy and due to the increase in the number of consumers. The positive market conditions in China have attracted a lot of foreign investments and have drawn a few MNCs to operate in China, which has improved the growth and size of the market. The developed economy and favorable market conditions will assist national and international companies in performing business operations in a more effective manner and will also aid companies in enhancing profitability. All these conditions will assist AGW Club in conducting business operations in a more effective manner. Moreover, blooming economic conditions in China and the changing buying trend of consumers will facilitate the club to perform effectively and with profitability. All these favorable market conditions and trends are the factors responsible for selecting the market of China. SWOTT A SWOTT analysis has been performed for understanding the strengths, weaknesses, opportunities, threats and trends of China. The SWOTT analysis will also assist in recognizing the various aspects of China. Strengths The economic condition of China has been prospering over

Computer sciences and Information technology Article

Computer sciences and Information technology - Article Example 11, 1994). Large companies have so many systems in use within their organizations that range from employee time recording systems, accounting systems, claims systems, manufacturing systems, and sales planning systems just to name a few. If you lay on top of these systems an ERP system such as Oracle or SAP then you have to develop numerous interfaces so that the systems can pass information back and forth. The one point I do not agree with the author is with the statement about generic applications, â€Å"When companies buy a generic application, they buy a generic process as well. Both the cost savings and the interoperability benefits make the sacrifice of distinctiveness unavoidable† (Carr, p.44, 2003). Industry specific software is not a one size fits all. I have been involved with ERP implementations and the software out of the book has never given the company exactly what they need. Referring back to the Software’s Chronic Crisis article once again, the author wri tes â€Å"The biggest challenge is to find ways of cutting the ties that inherently bind programs to specific computers and to other programs†¦a common language that could be used to describe software parts, programs that reshape components to match any environment, and components that have lots of optional features a user can turn on or off† (Gibbs, p. 11, 1994). By creating software components that have optional features that can be turned on and off depending on the business’ processes, IT can then create customized systems to match the needs of the business better. My Response 1 I would disagree with the assertion that the comments made that software and hardware has become inexpensive, software and hardware are still expensive; however, I agree that most firms, small business have access to both hardware and software as are multinationals. I would also disagree that information technology does not provide economic advantage as was in the past; this is incorre ct since firms with efficient IT systems achieve efficiency in their operations, reducing operating costs and overheads and would thus have economic advantage on firms with inefficient IT systems or lack of IT systems. With respect to the comment above, I would agree with its author that Carr’s (44) assertion that purchasing of a generic application by a company means the purchase of a generic process, as well. Specific software for specific industries does not necessarily serve different firms in the industry the same way, entirely, and efficiently-it’s not a one size fit all. Over the count/shelf software, as several studies have shown, does not meet the exact needs of the company. Question 1 – Classmate Comment 3 I would say that, based on the article â€Å"IT Doesn’t Matter,† the author makes the point very clearly that IT, in fact, does matter quite a bit. He explains how good IT is now an absolutely crucial part of being competitive in busine ss (Carr 46). His point of course is that it has become so ubiquitous that just having good IT no longer automatically produces a business advantage over competitors. IT is now simply one of many â€Å"costs of doing business.† It has become a commodity like electricity, transportation or Internet connectivity. Much like Internet connectivity, it is difficult to imagine how a business could be successful these days without robust IT integrated

Personal statement for admission to law school Essay

Personal statement for admission to law school - Essay Example By the time I reached my junior year in high school, I had become more appreciative of learning and studying the World History particularly sparked my interest to engage in debates and forums in and out of school. I started being passionate in expressing my views on several issues of concern which prevailed at the time and my growing fascination for language and communication had all the more encouraged me to attain further awareness in social and political aspects of living. I must admit though that I encountered occasions when interactions were weaving unhealthy arguments instead. In the process, however, I learned to find worth in listening to others with downright humility and how essential it is to be working on relationships that bear positive impact despite inevitable competitions with batchmates. This principle has supported me to yield into a more flexible character that seeks to understand with patience and sincerity even to this day. During early college and the three year s of attendance in the Danube International School, I spontaneously developed love toward philosophical studies which deepened my academic inclinations and involvement with other avenues of learning where public speaking matters with ample essence. Some fellow students under a similar or related field also influenced me to find delight in studying classical literature and poetry which serves as a collective inspiration for my creativity in thought and manner of speech. I recollect having looked up to certain intellectual figures covered in the literary courses and through them, I felt the necessity to contemplate on the real worth of wisdom and acquisition of a revolutionary mind from which acts of profitable reform may be derived to be taken advantage of by the society as a whole. Stepping out of the academe via extracurricular commitment gave me the opportunity to explore communities under crises of varied types. There used to be times when I participated in reach-out projects whi ch were sponsored either by our school or the government and such enlightening experience truly makes a huge difference in one’s perception of life. When we paid visit to poor families, my heart could not help outpouring cries at the view of poverty and a general picture of hopelessness. I needed no effort then to empathize for it was such a revealing moment of truth when reality unfolded itself to break my core and let loose all of the inherent compassion within. At this stage, I told myself that I knew exactly and could discern what my professional desire was going to be like. Due to the actual sights and physical encounter of impoverished communities, the idea of injustice came instantly and I was brought to ponder that such state of economy has chiefly suffered from inequality especially in terms of allocation of goods. For a case as this, there is much that the government could in the absence of corruption or illegal activities. Hence, I decided to pursue law in order th at by securing a position as a lawmaker, I would be able to earn the authority of defending people whose rights

Comparison of PICASSO, Gertrude Stein and GAUGUIN, Two Tahitian Women Term Paper

Comparison of PICASSO, Gertrude Stein and GAUGUIN, Two Tahitian Women - Term Paper Example The work of Gauguin involves the use of several elements in painting that are similar to other post-impressionists. In Two Tahitian Women, Gauguin uses simplified colors and solid form to come up with the painting. Building from flat objects lacking traditional notions of perspective, Gauguin presents his ideas perfectly in the painting. The use of a white table cloth pushed directly to the foreground of the picture creates the still-life concept developed by Gauguin. The painting uses soft golden hues in the treatment of light with the focus being on primitivism and uses nude picture. (Eaves 89) The question asked by the observer is whether the approach of Gauguin is to present evil or immorality to the children. In fact, the challenge is with the views especially with the treatment of breast in the picture. The presentation of seminude women in the painting is a source of concern for the society.  Analysis of the work of Gauguin However, the artistic impression presente d is superb because it combines all the elements of painting to form a striking picture. The picture is not a deliberate attempt towards eroticism because the soft shadows on the woman’s breast contribute to their beauty, by capturing all sense of femininity using the light aesthetically. The reproduction of the paintings has added the use of the terms mango blossoms which is not on the original painting. The use of light in the picture is excellent because it brings out the integral elements in the picture, which is femininity and emotional attraction. The work by Gauguin presents his personal opinion and idea about feminism and the role of women in the society (Barnet 63). The artistic presentation of semi-nude women brings out the focus of the artist in the society. It involves personal opinion, but the postmodernism presents the various ideas as a social issue that affected most of the artist. Post-impressionism in the artistic presentation of the 1900s is by the envir onment of the artists. Gauguin developed his own style by using vivid and bold colors, which does not show a naturalistic bias. He does not use a visible outlining in the painting but emphasizes the shapes of nature without basic outline.  The forms presented are more decorative and separate forms rather than presenting the idea as a cohesive and natural landscape. His synthetic style is not evident, but there are particular features associated with synthetic style. It is that the change in style may be a product of influence from his friend Emile Bernard especially his painting of Breton women (Eaves 124). The influence of other artists on the work of Gauguin is evident in the artwork done during their friendship. For example, the Old Women at Arles unites the influence of Bernard and Van Gogh illustrating the similarity in style between the two artists.  Analysis of the paintings of Picasso The work of Picasso is different from Gauguin because Picasso focused his work ed on the social issues. Picasso’s most common work was Guernica, which is a powerful political statement. The work of Picasso focused on his emotions in relation to events in the society. Picasso was against attack by Spain on the civilian. The invasion spearheaded the work of Picasso who devoted himself in using art to denounce the evils of the intentional military intrusion and attack on civilians. The work of art by Picasso

Attachment Style Research Paper Example | Topics and Well Written Essays - 500 words

Attachment Style - Research Paper Example Further, the Close Relationships Questionnaire, as I see it, is quantitative than qualitative. It attempts to measure the emotion or feeling of a person towards his/her beloved/lover. My attachment style has been calculated: 4.38 for anxiety and 4.50 for avoidance. With this data, it seems that I am pessimistic to my relationship; that is not sophisticated. I know myself more than what the Close Relationships Questionnaire tells me. I cannot agree to the â€Å"findings† set by such questionnaire. It says that I am fearful-avoidant in relation to my attachment style. The questionnaire explains that â€Å"[t]hey [e.g., myself] tend to avoid becoming emotionally attached to others, and, even in cases in which they do enter a committed relationship.† Perhaps it is true, at certain extent that I tend to be emotionally unattached to my partner. By emotionally unattached, I mean I do not share or express explicitly to my partner what I feel to certain thing or event. Neverthel ess, I am sensitive to the emotion or feeling of my partner. If she shares something to me, I listen to her. In essence, I do not completely avoid emotional stuff between me and my partner. Sigmund Freud argues that the adult people’s character or behavior originates from, or is influenced by, his or her childhood years. Probably there is truth in that.

Social Media Marketing of UnME Jeans Research Paper

Social Media Marketing of UnME Jeans - Research Paper Example As the paper outlines, social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Considering that the aim of the marketing strategy adopted by the company is to boost sales, it becomes evident that the section of funds allocated for television advertisements are not as effectively utilized as they would have been if invested in internet marketing. It is seen on Slexchange that the largest percentage of online purchases is in the apparel section (Steenburg & Avery, 2011). This means that UnMe jeans must pay particular attention to this sector of marketing. The aspects that must be taken into consideration, to conclude upon the most effective form of marketing are the efficiency of the marketing vehicle in reaching the targeted audience and the deliverance of the brand image. Assessing the issues contained in the UnMe jeans case, it would appear that the major issue or weakness affe cting UnME is restricted budget allocation for internet marketing. As per the media plan adopted by Margaret Foley, in Exhibit 1, the highest percentage of the budget has been allocated for television advertising, with a very small percentage for search marketing and online banners. It would be more economical to invest in online marketing and cut down on traditional forms of marketing. With the emergence of Web 2.0, it has become the most preferred form of interaction with the targeted audience, pushing magazines and newspapers further into the background. But UnMe’s strategy of sticking to the traditional methods could be construed as its key weakness. As per the current media plan, since television advertising has been allocated the maximum funds, UnMe faces the threat of losing a targeted audience. On the same lines, the changing behavior of the targeted audience is a key external threat for it as well. The targeted audience is teenage girls who value unique styles, are s ocial and take an interest in brands that have unique features. This targeted group has clearly migrated from television, newspapers, and magazines to Web 2.0, the reasons being: They do not have control over the information provided to them through newspapers, television or radio. The audience is forced to see a large number of advertisements, causing too much clutter, making it impossible to reach the targeted audience effectively. Considering the control they can have over the online content they choose to view, other forms of interaction became a pleasurable experience. UnMe jeans would be able to garner sizable opportunities by allocating higher funds for online marketing due to the reason that the targeted audience can be reached more specifically. The targeted group being teenage girls, it would be easier to locate them on social networking sites and provide them with banners and ads that would interest them. Further, the advertisements could be customized according to the ch oice of the audience through virtual places. The banner ads which interest the consumer lead them to go through the product list of the brand out of their own will, having a positive impact on the willingness of the consumer. It is seen that most people that work from home or households spend about 30% of their time on web-based applications and the internet.  

Power and control comparrison Essay Example for Free

Power and control comparrison Essay Examine the way Shakespeare presents power in the character and actions of Lady Macbeth. In this Controlled assessment I will be trying my hardest to examine the power, actions and emotions of Lady Macbeth throughout the entire play. ‘Macbeth’ by William Shakespeare is a very unusual play, the characters aren’t part of your expectations especially Lady Macbeth. Shakespeare made a clear opposite feature between Lady Macbeth and Macbeth, which is a very challenging yet effective technique. Shakespeare’s character Lady Macbeth is a very different character, her personality shines throughout the play, Lady Macbeth wasn’t your usual woman in that time period, most of the women then were very obedient, shy and quiet. Most of the women of that time were very obedient towards their fathers and husbands†¦ Well, Lady Macbeth was the complete opposite; she was the dominant person in hers and Mac Beth’s relationship. Lady Macbeth was very controlling of Macbeth, we know this because- â€Å"Infirm of purpose. † This quote suggests that Lady Mac Beth was trying to control Macbeth and show that she has power over him. Lady Macbeth was aiming to be the most encouraging, yet powerful partner, although she ended up acting malicious and self-centred. There is a clear transition between the characters Lady Macbeth and Macbeth; it makes you think about why she was so powerful and why Macbeth was allowing her to overrule his life. Macbeth seems to be very conscious of Lady Macbeth, and her behaviour towards him and others. Macbeth comes across to the audience as quite weak and unstable, we don’t know if it’s because of the way he is treated by Lady Macbeth, or if that’s just his nature. Although, Shakespeare may have written the play to insinuate that Lady Macbeth treats Macbeth the way she does, because he allows it, and he is generally just an easy going character. On the other hand Lady Macbeth gets tired of Macbeth being too easy going towards her and their surroundings; we know this because â€Å"Screw your courage to the sticking place† basically Lady Macbeth said man up, start acting braver courageous like a ‘real’ man. The audience in the gallery must have all had a different experience watching Shakespeare’s plays, as there were different sections of the Gallery. Although, the audience were probably quite shocked because of how different the story line was. Also because back then all of the characters would have been played by males, which must have made it harder for the audience to feel the emotions of Lady Macbeth and understand how Macbeth really felt when his own wife treated him like her slave. We don’t know if ‘Macbeth’ was influenced on a true story, but Shakespeare wrote it very well, as if sounded and was based out very real, we could easily tell what type of person Lady Macbeth was and how she was treating Macbeth. Lady Macbeth is a very stubborn character, she likes to have everything her way, with no one telling her different. Lady Macbeth was a very foolish selfish woman, she wanted everything for her own wealth and fortune, but she would never do it with her own hands, so she wanted Macbeth to kill the king (King Duncan) so that she could be queen and Macbeth would be king; Lady Macbeth didn’t care that she was killing someone, she just wanted to kill the king, and thought no one would notice or find out it was Macbeth. Macbeth was very hesitant to kill Duncan, as much as he would love to be king, and he was next in throne, he just wasn’t sure if he was the right person for the job. Lady Macbeth wasn’t pleased with Macbeth trying to back out of the situation, we know this because- â€Å"when you durst do it, then you were a man† Lady Macbeth is basically saying to Macbeth, stop worrying and waiting around. just hurry up, just kill the king!! Lady Macbeth was very blunt and truthful to Macbeth, which was sometimes deceived as being nasty and hurtful. How does the poem present power and control. In this essay I will be examining how Sassoon presents power and control in comparison to ‘My last duchess’ and ‘Base details’. Robert browning shows power and control in his poem, ‘my last duchess’. We know this because of this quote in the poem, ‘That’s my last duchess painted on the wall’. This quotation represents power and control, by the way it has been written, ‘that’s my’ implying that he owned the duchess, and that she was his property, but more of an object to show off his power towards women. ‘My last duchess’ seems as if there has been more than one duchess. He seems to have a lot of pride to be more of less a lady’s man. As he is a duke, and a very wealthy man, he’s wary of others and wants people to know his authority. Being a duke he feels as though he can control others, mainly his wife/duchess. Browning shows another side of the duke, which was quite unexpected, especially to the readers; as the duke seems very strong and powerful, although a strike of jealousy shines though, in this quotation, ‘she thanks men’ this to me implies jealousy, as the duke is pointing out that she is talking to other men, which clearly he isn’t impressed with. This shows mainly control, the duke treats his wife like an object, she can’t talk to other men, other than her husband she father. Because of the duke’s controlling outlook on life, he can’t see his wife talking to other men, because I think he fears he could lose her his pride. In this quotation, browning portrayed the Duke living up to his high authority, ‘I gave commands’ this quotation sums up the dukes attitude towards others, and is probably the best example of power and control in this poem. Back In the 16th century, men had most of the control, so it wasn’t as shocking then as it is now. The duke looks down at others and expects people to bow down to him. Browning has portrayed power in the duke well, as we can clearly see that the duke doesn’t agree with others getting attention or ignoring his authority, so he makes his importance head and clear. Browning makes the readers feel sympathetic towards the duchess in this quotation, ‘She had a heart-how shall I say- too soon made glad, too easily impressed’. In this quotation is tells us more about the duchess, that she is a woman with a heart of gold and wouldn’t want to hurt anyone or get on the wrong side of anyone. By us knowing this about the duchess, it makes us think more about the way she is being treated by the duke, as she doesn’t un-impress anyone, so the duke must get away with murder. The duchess obviously loves the duke, and gets impressed with the smallest of compliments. In this case their relationship clearly shows that Love is blind. ‘My last duchess’ and ‘Macbeth’ are very similar, in that they both examine the different structures of power and control. Browning shows power between a couple, and that the duke has all of the power and control in the relationship, we know this because of the past quotation ‘I gave commands’; which is a very powerful quotation, it makes the readers feel sympathetic towards the duchess and others surrounding the Duke. This quotation also shows that the relationship is built on power and control, the duchess won’t do anything to aggravate the duke, as she is probably scared of the outcome. Shakespeare’s Sassoon examines the theme of power and control in his poem ‘Base Details’. This quotation, ‘And speed glum heroes up the line to death’ represents power and control in that the majors couldn’t care less about the difficult conditions the soldiers have to face up to. It’s clear to me, that although the soldiers should earn full authority, the majors think they are one better than the soldiers to take full authority of them and treat them like dirt. By Sassoon using the specific word ‘death’ it makes us worry that the soldiers, too young or old will eventually be left behind to die. This is the harsh reality of WW1, as there would have been too many weak soldiers who would have been left in harsh conditions to die painfully; as there weren’t as many doctors and nurses on the scene as there are today. Sassoon compares the similar themes between ‘base details’ and ‘Macbeth’. From the quote ‘poor young chap-I’d say I used to know his father well. This shows that the majors don’t care about the man, as they can easily say poor young chap but didn’t seem to help him in any way shape or form, also by saying ‘I used to know his father well’, this shows that the majors are so inconsiderate of others. It’s very selfish that the youngest men are put on the front line, by the majors, it seems as though the majors think that the young men aren’t as experienced to do anything else, so they are put on the most life threatening position.

Political Dynasty Essay Example for Free

Political Dynasty Essay â€Å"Propose bill of Sen. Ping Lacson for political dynasty† Due to the growing number of political dynasties, Senator Ping Lacson proposed and supported a bill that is against it. For that, I admire his determination to halt all the families that are involved in this. I also commend him for being a good follower. This was proven by Sen. Lacson when he followed already the bill even though it is not approved yet. He vows that he would retire from politics if his son, Ronald Jay, runs and wins in the 2016 polls. Political Dynasties should be stopped because of the negative effects of it in the good governance of our country. One of the effects, is corruption. For example, a senator discovered the anomalies of a congressman, he/she can easily cover it up because they are relatives. The other one is, one particular family has power all over the country thus, it results to injustices. In Senator Miriam Defensor-Santiago’s Bill, it was observed that political dynasty shouldn’t exist in local elective only. While as Sen. Lacson’s, not only local the local but also the national position is included. I think both of them have good intentions towards this. But they need to elaborate more the clause included in the said bill. Many people/government officials doesn’t approve of this because it is not clear to them the legal definition of a political dynasty and its corresponding consequences. I also think that it would be unfair for a candidate, who may be more qualified than his family or relative already elected in a public post, to be barred from running because of his relations. It is like we are. All in all, it is good but it should be clearer for the citizens and government to agree upon it.

Ryanair Marketing Strategy And Strategic Issues

Ryanair Marketing Strategy And Strategic Issues The main aim of our course work is to critically estimate or appraise Marketing Strategy of Ryan air airlines and to point out some strategic issues which practically shows the planning procedure and provide some new planning procedures which gives information build and coverage towards strategic issues. We have to discuss about the Ryan air customer service which keeps the Ryan air airlines in top position from past decade. We have to identify the Advantages and Disadvantages that are under lying with in this company and the improvements which are observed by the customers and to discuss about how far the company reaching customer satisfaction in this Competitive market. Rayair ways is an Irish limited and it stands first among all the other air lines in Europe . This was all started in the year 1985 by rayns family with only 25 customers in their first route from Waterford to London Gatwick airport with 15 seats.slowly this company grew and it became the top in Europe air industrys connecting 150 destinations in more than 25 countries with cheapest air tickets .this air ways have a mojor role in the stock markets of Europe as this company is the largest tax payers. As the company grew day by day it had implemented certain policies in servies and their prices which have attracted the customers largely.this company operated with only 5000 customers in the beginning but now this industry operates well over 70 million customers as per the survey conducted in the year 2009.This is the only airlines which have deceased their cost tickets to a very less price which has created a revolution in the entire European air industries which made raynair airways to stand in no1 position along with customer satisfaction in the air lines world. Raynair overview The overview gives us proper description regarding the position and the details of the company as a competitor among the other industries. The cheif of the company Michael o leary was awarded the best busuiness man which brought a respectable name to the industry also in the year 1994 this company had it first boieng 737 which gradually increased to 210 boieng planes by the end of year 2009 increasing the profit to the company as well as the ceating capacity of the plains.rayn air has new routes which save d the time of the customers travelling by those routes and this also attracted the customers to a largr extent.the company also had a good customer care services as they cleared all the quires by the customers within 7 days and they dont have any marketing agencies which benefits the company as well as the customer also and they are confirmed about the prices of thrir trips Raynair position: The company has occupied no 1 position in the entire Europe and 16th position among the worlds competetion. In To obtain this spot the company works very hard by implementing new ideas and making changes in this competition world . the people responsible for this is everone who aorks for the betterment of the company . this company has defeated british airways in customer service ,baggage missing and profits. Achievements and Awards: Rayanairs achievements are as follows, It took many awards from Irish government also from the other world air line boards. The company 2 prestigeous charity awareds for their services towards the disabled persons It also backed the best deaf and blind friendly award in serving the deaf and blind people. Was awarded the best advertising award for it advertisements. The college of business and in the year 2006 has awarded Rayn air with ucc alumnus award. Rayn air has achieved the best business and service awards from the government of Ireland. Customer service: Rayn air goes with the motto to provide the best service for its customers by Online ticket booking from outside the airport. Solving their problems ,requests and others before departures. Takes care in baggage handling. Makes sure that no baggage is missing as it the most important from the customers aspect. Advertising on television help the customers to know about thier flights , fairs ,and also about the destinations to which flights will travel and departure. It has its own magazine t help the customers. Advertises itself through british broad caste channel and also more frequently during the breaks when live sports are going on. Raynair employees: It has more than 7000 employees working in the company who has good communication skills and customer service skills . The company also has a human resource development department that deals with the problems regarding the employees and to create a friendly atmosphere where in they can work more effectively. The company takes care about the health and safety of the customers and the employees working for the company. The company also provide proper training for the employees to avoid accidents during flight and these training programmes were also approved by the Irish avation authority lead by Ireland government. MARKETING MANAGEMENT: Ryan air deals to increase the companies profit by making use of the resources which makes improvements in marketing techniques and management . Every such department has a manager for each who are responsible for managing things which the company implements. MARKETING STRATEGY: The main stratergy of Raynair is customer service oriented that influences the company increasing its profit directly along with the brand name. Raynair estimates low air fares with more passengers and charging on the baggage along with value added tax.the secret behind the success of Rayn air is the cheap availability of the air tickets in different charges for different classes and charging the baggage on both economy and business class is same.the main difference is the quality of requirements in plains.proper maintenance and operating model of network that communicates from different bases has been the successful stratergy . More stratergies are covered in swot analysis that have been achieved by regular changes in their policies due to market copetetion. SWOT ANALYSIS: STRENGTHS: The company has a brand name as it is operating more than 2 decades. Customer can pay directly to the company. Increase in seats made less maintenance cost less which benefiting the company Boeing plains are easy to operate just like the other planes to the employees. Safety of baggage in comparision with other airlines. Operates very good network which makes the trip fast and safe. WEAKNESS: Discounts are not properly provided. Has a bad impression from print media. Extension of business to other countries is not allowed. Customers are charged for their baggages where as the other air lines are providing it for free or less cost comparatively. New routes made the destinations delay and reach on wrong time by which the customers would loose their patience. OPPURTUNITIES: Ryan air has many destinations in Europe. Plays a major part in stock exchange. Rayn air won profits even at the time of recession. Cheap flight tickets attracts more customers. THREATS: Rapid hike in fuel on regular bases. Competition from other air lines. Price motivation Opposition from print media. ADVANTAGES AND DISADVANTAGES: Internet ticket booking direct from the company. Reaching the destinations in a single flight. Greater qualities in services. Own airlines. Faster service in reching the destinations. Less ticket fair. Offers and previllages and compliments on buying the tickets It has no agencies Flights have more seating capacity. Disadvantages Seats are not allotted properly to the customers. Cancellation of tickets may take long time and some times customers may loose money. Cargo services are provided for free of cost. Opposed by the paper and print media. Baggage is also charged in extra other then ticketing and value added tax. Air bags and oxygen masks are provided at the customers request. CONCLUSION: From the above discussion we concluded that the marketing strategies of Ryan air airlines is well planned and executed and some strategic issues which are applied to the company to achieve good market in the airlines business which are done in practical manner. We concluded that the rain air airlines is number 1 in Europe continent and most respect company in the world which maintain strategies according to customer needs and maintain health and security precautions for both passengers and employees. Ryan air airlines has lot of problems that the people are not satisfied with the offers and extra charges which are held in baggage and food. Ryan air also extracts some advantages like low cost air tickets, Security, Service. Some of the problems with Ryan air airlines are cancellation of tickets will be done when conditions apply when compared to other airlines and extra charges on Luggage and more taxes and vat which altogether comes to the cost of other airlines and more passengers a re un satisfied about their journey and at one time Michael says that the Ryan air airlines are charging  £1 for using toilets which brings bad impression on the airline. This company do not have any agencies and the company is directly accessed by the customers through internet which is completely secured and the passengers made payments through their pc. Finally we concluded that this Ryan Air Airlines plans to operate their network throughout the world with more flights and to spread their customer satisfaction throughout the world.

Teachers Willingness to Teach Current Events Essay -- Social Studies,

Over the last century, there has been a debate over what the goal of social studies as a core subject should be. Scholars and academics have struggled to define the elusive term social studies; the debate has ranged from whether the social studies should include the disciplines of history, geography, or other social sciences, what the curriculum of the social studies should be, and what pedagogical practices should be implemented in the subject (Evans 2004, Ross 2006). Another hotly debated topic is what the goal of social studies should be in relation to society. Is the goal of social studies to create civic-minded citizens or citizens who can think historically? Should social studies strive to create a shared culture of values and traditions, or accentuate the differences between people living in our society, and highlight how that diversity creates the possibility of change in it? Should the goal of social studies be to create a more efficient society or a conscious society that c ritically examines the flaws within our nation while striving for social equality? While it seems as if there is no limit to this debate, my focus builds on the idea that social studies strives to do all of the above. However, in order to critically examine the society in which one lives, students will need to be exposed to more than historically rich content and the makeup and functions of government (Journell 2010, Middaugh 2006). I intend to explore whether connections are being made between a particular school’s curriculum and current events, and whether opportunities within the curriculum to make connections between the past and the present are being taken advantage of. I will do this by focusing my attention on teachers’ goals, and whether teach... ...rch (Yilmaz 2009). Over the coming weeks, I hope to gain new insight into research methods that will best suit my inquiry. As I have outlined the consequences of not engaging students to grapple with contemporary issues, it is my goal to understand more about whether there is a disconnect between intent and action, and why that disconnect exists. Students who are not encouraged to think about contemporary and controversial issues are less likely to say they will vote when they turn eighteen, and less likely to sign petitions or get civically involved in some other aspect within their community (Hess 2002). This research paper does not set out to provide remedies for implementing more current events into the social studies curriculum, it is simply a guide to understanding the pedagogical goals of teachers and whether current events issues are one of those goals.

Lab Report: Effect Pollution has on Water :: essays research papers

A. Question Being Addressed: The purpose of this research is to determine the relationship between pollution and water while the physical properties of water are held fixed. I am going to compare the â€Å"polluted† water with the purified water and see if it changed in anyway. For this experiment, I’m going to use water containing sand and oil to get â€Å"polluted† water. Also, I am going to use two methods of separation of substances, distillation to remove the oil, and filtration to remove the sand. Then I am going to use activated charcoal to remove any dissolved substances in the water. After that the water is purified. Independent Variable: Pollution Dependent Variable: Water Constant Variable: Physical Properties of Water Other constant variable include a graduated cylinder, 250 m beakers, pieces of filter paper, plastic spoons, a rubber band, washed fine sand and activated charcoal, plastic-foam cups. B. Hypothesis: â€Å"If the pollution is decreased then the water will decrease inversely because the removal of the pollutants from the liquid will affect some of water’s physical properties† C. Method and Procedure Materials: ï  ¶, Graduated cylinder ï  ¶, 4, 250 ml beakers ï  ¶, 2 plastic spoons ï  ¶, A small nail ï  ¶, 2, 8 oz. plastic-foam cups ï  ¶, 2 pieces of filter paper ï  ¶, Washed fine sand ï  ¶, Washed activated charcoal ï  ¶, Scissors, metric ruler, rubber band ï  ¶, â€Å"Polluted Water† Procedure 1. Measure 100ml of polluted water into a graduated cylinder and pour it into a beaker 2. Separate oil by pouring it into another beaker. Use a plastic spoon to remove the last bit. 3. Use the nail to pole 5 to 10 small holes in the bottom of the cup, and fit the filter paper in the inside bottom of the cup. 4. Set the cup inside another beaker, fill the cup with 2 cm. of wet sand. 5. Pour the polluted water and let it filter through. 6. Place 3 cm. of activated charcoal in an unused cup, pour the water and stir it with a spoon for about 1 minute. 7. Place a piece of filter paper on top of the cup and fasten it with a rubber band. 8. Let the water filter into a clean beaker. Method of Data Collection 1. Create a table-chart to record the observations 2. The color, clearness, odor, layers, solids and volume will be recorded in the chart for the water before treatment, after the oil separation, after the sand filtration and after the usage of charcoal.

Operations Management

The process type McDonald's uses is batch process because there are moderate volume and moderate variety in their products and services. McDonald's products are semi-standardized as they are stocked pre cooked. When a customer makes an order, the product is then prepared. This shows high flexibility, for example, a customer orders a special order of McCracken without lettuce, the order will be processed within minutes. There is also high volume of production as McDonald's serves thousands of customers dally. Inning a batch process means that the speed of delivery Is dependent upon the speed and experience of the Individual worker. This process supports the business of McDonald's as they will be able to process the different types orders to cater to the different needs of customers, In the shortest time possible. To achieve that, moderate skill level of workers is required. The advantages of batch process are that it allows workers to specialist in specific lobscouse and use the speci alist equipment, different batches of different production an be made.On the other hand, there are also disadvantages of batch process. Firstly, specialization means that the workers are doing repetitive jobs, which can result to boredom. Secondly, the machinery needs to be reset and cleaned in between batches. This can be time consuming which in turns slows down the production. Also, when the hamburgers are produced by batches, they would keep them for as long as possible and eventually discard them if they were not sold. This will increase the cost for McDonald's. Operations Management OPERATIONS MANAGEMENT: as a competitive weapon mks [email  protected] ac. in http://mks507. vistapanel. net Prof. (Dr. ) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Productivity Competitiveness 8. 9. Manufacturing Vs. Service? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste†¦or enhance output†¦ 2 OM Definition What is Operations Management? What is Operations? a function or system that transforms inputs into outputs of greater valueOperations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs TYPES OF TRANSFORMATIONS †¢ †¢ Physical: Locational: as in manufacturing operations as in transportation operations What is a Transformation Process? a series of activities along a value chain extending from supplier to customer. activiti es that do not add value are superfluous and should be eliminated †¢ †¢ Exchange: Physiological: as in retail operations as in health care What is Operations Management? esign, operation, and improvement of productive systems †¢ †¢ Psychological: Informational: as in entertainment as in communication Value Engineering / Value Analysis ? Use ? Esteem ? Time ? Place 3 What Operations Managers do? ? Service, product design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Quality management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Process, capacity design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Location †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ten Critical Decisions ? Layout design †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Human resources, job design†¦Ã¢â‚¬ ¦.. ? Supply-chain management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Inventory management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ? Scheduling †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Maintenance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 The Cases Britannica StoryInvite your enemy onto the roof, then remove the ladder Sun tzu The Art of War 36 Stratagems 1988 1988-93 Britannica (Leader, 230 years experience, 1768), $1000 Microsoft encyclopedia from funk & Wagnall’s encyclopedia Searchability, Multimedia, Graphics, Timeline (20 feet), cross-links, updating 1993 1995 Price $300 (cost of CD:$1) (in-fact you can purchase encarta encyclopedia + a PC in Britannica price) Britannica has to jump in a business which was not its strength, Price still $1000 1997 Reduced to $125, later on free online, crashed twice Innovation in Operations McDonald’s Corp Olympic Flame ? ? ? Facing Increased Competition Smarter and More Demanding Customers Less Brand Loyal Switched to hamburger bun that does not require toasting. ? Customers prefer taste of new bun ? Saves time an d money, QSVC Model ? ? ? ? 10,000 runners 15,000 miles through 42 states in 84 days Two years of planning Must plan for no-show runners and rush hour traffic ? Cost of this operation in the neighbourhood of $20 million Innovation in Operations Ginger Hotel BillDesk No-frills, June 2004 No room service, travel desk, swimming pool Wi-fi, Two type of room: Rs. 999 and Rs. 1199, Prabhat Pani, CEO, Roots CorporationBillDesk, a property of IndiaIdeas. com Ltd. , 2000 Three Arthur Anderson Executives Third-party bill collection 25 Banks, 100 companies Just apply today. It only takes a few minutes. Once you're approved, you get your very own Zipcard. Reserve one of our cars – for a couple hours or the entire Day. Do it online or use a phone. We're easy. Walk to the car, then just hold your Zipcard to the windshield. The doors will unlock, and it's all yours! Drive away†¦ and return to the same reserved parking spot at the end of your reservation. It's that simple. And remember, gas and insurance are included too. 5Operations typology: 4V Approach Differences within sectors are often greater than the differences between sectors Financial services An account management centre at a large retail bank Financial analyst advising a client at an investment bank Furniture manufacturing Mass production of kitchen units Craft production of reproduction ‘antique’ furniture Hotels Value-for-money hotel Lobby of an international luxury hotel A Typology of Operations: 4 V’s Low Volume High High how many products or services are made by the operation? how many different types of products or services are made by the operation?High Variety Low High Variation in demand Low how much does the level of demand change over time? how much of the operation’s internal working are ‘exposed’ to its customers? High Visibility Low Implications Low repetition Each staff member performs more of job Less systemization High unit costs Flexible Comple x Match customer needs High unit costs Changing capacity Anticipation Flexibility In touch with demand High unit costs Short waiting tolerance Satisfaction governed by customer perception Customer contact skills needed Received variety is high High unit costs A Typology of Operations ImplicationsHigh repeatability Specialization Capital intensive Low unit costs Well defined Routine Standardized Regular Low unit costs Stable Routine Predictable High utilization Low unit costs Time lag between production and consumption Standardization Low contact skills High staff utilization Centralization Low unit costs Low Volume High High High Variety Low High Variation in demand Low High Visibility Low 6 Productivity Effectiveness Efficiency Productivity Types of Productivity Single Factor Productivity Output Labor Output Materials Output is of quality nature Output Capital Multifactor ProductivityOutput Labor + Materials + Overheads Output Labor + Energy + Capital Total Factor Productivity Good s and Services Produced All inputs used to produce them America West’s Reverse Pyramid system This is in contrast to the approach used by many airlines of just boarding all seats starting from the back of the plane and working forward. 7 Competitiveness Competitiveness The degree to which a nation can produce goods and services that meet the test of international markets while simultaneously maintaining or expanding the real incomes of its citizens. A firm is competitive if it can produce products [†¦ of superior quality or lower costs than its domestic and international competitors. (US-President`s Commission on Industrial Competitiveness 1985, S. 6) Global Competitiveness Ranking 1. Switzerland 2. Sweden 3. Singapore 4. United States 5. Germany 6. Japan 7. Finland 8. Netherlands 9. Denmark India 51 10. Canada China 27 Competition Within Industries Increases When ? Firms are relatively equal in size and resources ? Products and services are standardized ? Industry growt h is slow or exponential Barriers to Entry ? ? Economies of scale Learning curves Capital investment Access to supply and distribution channels 8 Manufacturing vs. services Degree of Servitization Manufacturing and Service Employment Manufacturing Employment and Production Services as % of GDP Tangibility Spectrum Economic Offerings can determine prior to purchasing can only be discerned after purchase or during consumption or use customer must believe in, but cannot personally evaluate even after purchase & consumption Differences Between Goods and Services Intangibility Heterogeneity Simultaneous Perishability Production & Consumption 9 History of OM Five Eras of Operations Management Journey of Operations Management Adam Smith uge increases in productivity obtainable from technology or technological progress are possible match human and physical capital, Division of labor Eli Whitney †¢ †¢ In 1798, received government contract to make 10,000 muskets Showed that machine tools could make standardized parts to exact specifications – Musket parts could be used in any musket Significant events in operations management ? ? ? ? Division of labor Standardized parts Scientific management Coordinated assembly line (Smith (Whitney (Taylor (Ford 1776) 1800) 1881) 1913) ? ? ? Gantt charts Motion study Quality control (Gantt (Gilbreths (Shewhart 1916) 1922) 1924) 10Where are we going? Exciting New Challenges in Operations Management Changing Challenges Past Local or national focus Batch (large) shipments Causes Low-cost, reliable worldwide communication and transportation networks Cost of capital puts pressure on reducing investment in inventory Global Focus Future Just-in-time shipments Low-bid purchasing Quality emphasis requires that suppliers be engaged in product improvement Shorter life cycles, rapid international communication, computer-aided design, and international collaboration Affluence and worldwide markets; increasingly flexible production processes Changing sociocultural milieu.Increasingly a knowledge and information society. Environmental issues, ISO 14000, increasing disposal costs Supply-chain partners Rapid product development, alliances, collaborative designs Mass customization Empowered employees, teams, and lean production Environmentally sensitive production, Green manufacturing, recycled materials, remanufacturing Lengthy product development Standardized products Job specialization Low cost focus Operations Management QUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage or manipulate (Jae, Shim, Joel & Siegel, 1999).As a result, Cadbury World must put more efforts in solving the obstacles and troubles that occurred within the macro processes. First of foremost, we will be discussing the micro processes that involved in Cadbury World case. Within the micro processes, they can make some planning on their operation and strategic management processes to enhance their business and profitability. Micro Processes| Explanation and elaboration| Company| * Cadbur y has set up a team to improve their operation management. * More tickets collectors have been assigned in the exhibition centre to manage and help visitors when they need assistance. Cadbury is always open for criticism, feedbacks and recommendation to improve their operation management. | Customers | * Cadbury always attempting to fulfill all the requirements and needs from their customers and ensure their customers will have a wonderful trip in their exhibition centre. * This is because customers will affect their reputation and brand name if they are not satisfying with the services and products that provided (Galloway, 1998). * Other than that, Cadbury has launched some new products and add more elements into their exhibition programme to attract more visitors and customers. Competitors| * Cadbury World has implemented SWOT analysis to identify their strengths and weaknesses and also the opportunities and threats from their outside environment. So that, they are able to gain th e competitive advantage among their competitors. | Intermediaries| * Cadbury requires several marketing intermediaries in promoting their activities and products. * As such, they have selected some marketing intermediaries to promote this Cadbury World exhibition event and help them to gain the profits. | Suppliers| * It is crucial to select the best suppliers to enhance the production of Cadbury.Due to this, Cadbury has implemented some analysis and works when choosing their suppliers because they always ensure their products have the high quality that can fulfill every customer’s requirements. | Table 1: Micro processes as applied to the case Cadbury World Macro Processes| Description | Demographic| * Several analysis have been implemented to analyze the preference and needs among people from different demographic profile. * This is because demographic profile is crucial when managing the requirements from different customers. Those analysis can be done according to several groups such as gender, age group, nationality, likeliness. | Natural| * Cadbury always seek for alternatives although their natural resources are still available and still able to support their operation and production. * This is because they believed that natural resources will be finished exploited in one day. So that, they want to put some efforts before the day to come. | Economic| * Economic trend must be aware from time to time to prevent Cadbury World business being affected during the economic crisis. Technological| * Cadbury always conscious and aware with the new technological and applied the technological elements into their operation system to gain the higher profits. * Besides, with the technological elements such as automated system or centralized system can help their operation system become more efficient and easy to manage the visitors that entering their exhibition centre. | Table 2: Macro processes as applied to the case Cadbury World Figure 1: Input-Transformati on-Output model (Cadbury World case) The model of input-transformation-output in Cadbury World case has been displayed in Figure 1 above.This model consisted of micro and macro processes because as mentioned earlier, micro and macro processes are very important for the operation processes in an organization. From the figure above, we will be discussing the micro processes of Cadbury World case in the form of input-transformation-output model. Those micro processes are company, customers, suppliers and competitors. Cadbury needs a lot of human resources such as manpower to carry out their daily operations process. Those manpower with the technological methods are essential to convert the raw materials from the input to the transformation process   (Tilanus, 1997).After that, the incomplete goods that in the transformation process will turn into the outputs which are products and goods that introduce to the markets. When the products introduced to market, Cadbury may get some feedba cks from publics or their customers and also their competitors. Hence, Cadbury must do some amendment on their operation processes within the internal management in their organization or review their suppliers to enhance their operation process. QUESTION 2 Process flow chart to show the ways of customers are being processed through the operation from start to finishThe process design that adopted by Cadbury World case is the product-based layout because the arrangement of the equipments in every section of the exhibition centre are clearly displayed in a logical sequence. Hence, the process design can provide the better understanding to their visitors if they wish to take a tour without guiding. This is because the product-based layout can eliminate the confusion of the visitors as the process flow is predictable and repeatable (Thompson, 1967)  . QUESTION 3 3. 1: The capacity of each processes in question 2 above The entrance 5-20 visitors x (60 minutes / 2-1/2 minutes) =  360- 480 visitors per hour The Marie Cadbury room * Original design (70 visitors x 1/3) x [60 minutes / (5 minutes + 1-2 minutes + 4 minutes)] =  131-144 visitors per hour * Peak times 70 visitors x [60 minutes / (5 minutes + 1-2 minutes + 4 minutes)] =  382-420 visitors per hour The packaging plant 30 visitors x [60 minutes / (3 minutes + 8 minutes) =  164 visitors per hour The demonstration area (15 visitors x 8 guides) x (60 minutes / 6-17 minutes) =  424-1200 visitors per hour * The shop [(60 minutes x 60 seconds)/15 seconds] x 3 checkouts =  720 visitors per hour * The restaurant: If the tables are allowed to sit with different families or groups of visitors (60 minutes/25 minutes) x 169 covers =  406 visitors per hour * If the tables are allowed to sit with one family or same group of visitors (60 minutes/25 minutes) x 53 tables =  128 visitors per hour The coffee and ice-cream  parlour (60 minutes/18 minutes) x 46 covers =  154 visitors per hour 3. 2: The project ed annual, weekly and hourly demand from the data in the case (Mid August to end of December 4. 5 months). Explain  the impact of seasonality on these figures. 1. The Entrance: 2. 5 minutes 2. The Marie Cadbury Room: 10 – 11 minutes 3.The Packaging Plant: 11 minutes 4. The Demonstration Area: 6 – 17 minutes 5. The Shop: 15 seconds = 0. 25 minutes 6. The Restaurant: 25 minutes 7. The coffee and ice-cream Parlour: 18 minutes After reviewing the case of Cadbury World, we can understand that the time required for each station in the case of Cadbury World when during the normal period are 84. 75 minutes / 3. 53 hours and 72. 75 / 3. 03 hours during the peak periods. Therefore, the projected demand are as below:- 1. Annual demand = 4. 5 x 30 x (3. 03 – 3. 53) = 409. 05 – 476. 55 hours 2. Weekly demand = 7 x (3. 03 – 3. 53) = 21. 21 – 24. 71 hours 3.Hourly demand = 3. 03 – 3. 53 hours Holiday season, weather, national celebration or event such as election can cause some impacts of seasonality that affect Cadbury World business and operation. From the Cadbury World case, the period of the exhibition event is held from mid of August to the end of December. During that period, Halloween and Christmas might influence their operation as people may wish to take a short travel to refresh themselves during these holidays. As such, Cadbury World can be a better selection. However, when the demand of seasonality increased, Cadbury World needs extra capacities to support their operation.If not, they will face some bottlenecks and affect their overall performance and profitability. QUESTION 4 4. 1 The ways that Cadbury world management has varied capacity to respond to changes in demand When the business of an organization is boosted up, this means that the demand has been increased as well. Thus, the organization need more capacities to prevent they fall into bottlenecks (Stevenson, 2010). In Cadbury World case, some bottleneck s might be occurred if they didn’t varied the capacity to respond to the changes of demand. Firstly, more ticket collected have been arranged accordingly in the entrance area during peak period.Those ticket collectors will apply the technological system such as automation system to handle the situation in the exhibition centre and also the safety of their visitors. Besides, Cadbury internal management team have implemented some actions to enlarge the space of parking lots during the peak period. After that, the shop, restaurant and ice-cream parlour areas will be amend to cater more visitors. 4. 2 The operations that occurred the bottlenecks in the process  and the ways that service can be amended to increase bottleneck capacity. Where are the bottlenecks in the process? How could service be amended to increase bottlenecks capacity? | The entrance| * Introduce online ticketing to reduce the time that needed to purchase the tickets. * Utilize information technology system to handle the safety of visitors that enter the exhibition centre. * Enhance the dependability and speed in the exhibition centre to provide the convenience to visitors. | The exhibition area| * Boost up the efficiency of Cadbury staffs that handle the visitors that enter this area. * Apply micro operation system and information technology method to reduce the delays problems and also eliminate the workload of attendant. Improve the process flow in Marie Cadbury room as it is the bottlenecks in this section. | The packaging plant| * Change the areas that show the brief videos. * Such as displaying the brief videos in the areas before entering the packaging plant to give a brief explanation and understanding to visitors. | The restaurant| * Amend the process flow because current process flow is inconvenient to visitors. * Redesign the serving points and serve more variety of food in each serving point. * So that, visitors can enjoy their favorite food without passing every serving poin ts. The restaurant design can amend to a round shape instead of row arrangement to increase the flexibility to visitors. | LIST OF REFENCES Galloway, L. (1998)  Principles of Operations Management. India: ITP. Jae, K. , Shim, Joel, G. & Siegel (1999) Operations Management. USA: Barron’s Educational Series. Stevenson, W. J. (2010) Operations Management. An Asian Perspective (9th Edition). New Zealand: McGraw-Hill. Thompson, J. (1967)  Organizations in Action. New York: McGraw-Hill. Tilanus, B. (1997)  Information Systems in Logistics and Transformation (2nd ed). USA: Elsevier Science Ltd. Operations Management The process type McDonald's uses is batch process because there are moderate volume and moderate variety in their products and services. McDonald's products are semi-standardized as they are stocked pre cooked. When a customer makes an order, the product is then prepared. This shows high flexibility, for example, a customer orders a special order of McCracken without lettuce, the order will be processed within minutes. There is also high volume of production as McDonald's serves thousands of customers dally. Inning a batch process means that the speed of delivery Is dependent upon the speed and experience of the Individual worker. This process supports the business of McDonald's as they will be able to process the different types orders to cater to the different needs of customers, In the shortest time possible. To achieve that, moderate skill level of workers is required. The advantages of batch process are that it allows workers to specialist in specific lobscouse and use the speci alist equipment, different batches of different production an be made.On the other hand, there are also disadvantages of batch process. Firstly, specialization means that the workers are doing repetitive jobs, which can result to boredom. Secondly, the machinery needs to be reset and cleaned in between batches. This can be time consuming which in turns slows down the production. Also, when the hamburgers are produced by batches, they would keep them for as long as possible and eventually discard them if they were not sold. This will increase the cost for McDonald's. Operations Management OPERATIONS MANAGEMENT: as a competitive weapon mks [email  protected] ac. in http://mks507. vistapanel. net Prof. (Dr. ) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Productivity Competitiveness 8. 9. Manufacturing Vs. Service? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste†¦or enhance output†¦ 2 OM Definition What is Operations Management? What is Operations? a function or system that transforms inputs into outputs of greater valueOperations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs TYPES OF TRANSFORMATIONS †¢ †¢ Physical: Locational: as in manufacturing operations as in transportation operations What is a Transformation Process? a series of activities along a value chain extending from supplier to customer. activiti es that do not add value are superfluous and should be eliminated †¢ †¢ Exchange: Physiological: as in retail operations as in health care What is Operations Management? esign, operation, and improvement of productive systems †¢ †¢ Psychological: Informational: as in entertainment as in communication Value Engineering / Value Analysis ? Use ? Esteem ? Time ? Place 3 What Operations Managers do? ? Service, product design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Quality management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Process, capacity design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Location †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ten Critical Decisions ? Layout design †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Human resources, job design†¦Ã¢â‚¬ ¦.. ? Supply-chain management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Inventory management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ? Scheduling †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Maintenance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 The Cases Britannica StoryInvite your enemy onto the roof, then remove the ladder Sun tzu The Art of War 36 Stratagems 1988 1988-93 Britannica (Leader, 230 years experience, 1768), $1000 Microsoft encyclopedia from funk & Wagnall’s encyclopedia Searchability, Multimedia, Graphics, Timeline (20 feet), cross-links, updating 1993 1995 Price $300 (cost of CD:$1) (in-fact you can purchase encarta encyclopedia + a PC in Britannica price) Britannica has to jump in a business which was not its strength, Price still $1000 1997 Reduced to $125, later on free online, crashed twice Innovation in Operations McDonald’s Corp Olympic Flame ? ? ? Facing Increased Competition Smarter and More Demanding Customers Less Brand Loyal Switched to hamburger bun that does not require toasting. ? Customers prefer taste of new bun ? Saves time an d money, QSVC Model ? ? ? ? 10,000 runners 15,000 miles through 42 states in 84 days Two years of planning Must plan for no-show runners and rush hour traffic ? Cost of this operation in the neighbourhood of $20 million Innovation in Operations Ginger Hotel BillDesk No-frills, June 2004 No room service, travel desk, swimming pool Wi-fi, Two type of room: Rs. 999 and Rs. 1199, Prabhat Pani, CEO, Roots CorporationBillDesk, a property of IndiaIdeas. com Ltd. , 2000 Three Arthur Anderson Executives Third-party bill collection 25 Banks, 100 companies Just apply today. It only takes a few minutes. Once you're approved, you get your very own Zipcard. Reserve one of our cars – for a couple hours or the entire Day. Do it online or use a phone. We're easy. Walk to the car, then just hold your Zipcard to the windshield. The doors will unlock, and it's all yours! Drive away†¦ and return to the same reserved parking spot at the end of your reservation. It's that simple. And remember, gas and insurance are included too. 5Operations typology: 4V Approach Differences within sectors are often greater than the differences between sectors Financial services An account management centre at a large retail bank Financial analyst advising a client at an investment bank Furniture manufacturing Mass production of kitchen units Craft production of reproduction ‘antique’ furniture Hotels Value-for-money hotel Lobby of an international luxury hotel A Typology of Operations: 4 V’s Low Volume High High how many products or services are made by the operation? how many different types of products or services are made by the operation?High Variety Low High Variation in demand Low how much does the level of demand change over time? how much of the operation’s internal working are ‘exposed’ to its customers? High Visibility Low Implications Low repetition Each staff member performs more of job Less systemization High unit costs Flexible Comple x Match customer needs High unit costs Changing capacity Anticipation Flexibility In touch with demand High unit costs Short waiting tolerance Satisfaction governed by customer perception Customer contact skills needed Received variety is high High unit costs A Typology of Operations ImplicationsHigh repeatability Specialization Capital intensive Low unit costs Well defined Routine Standardized Regular Low unit costs Stable Routine Predictable High utilization Low unit costs Time lag between production and consumption Standardization Low contact skills High staff utilization Centralization Low unit costs Low Volume High High High Variety Low High Variation in demand Low High Visibility Low 6 Productivity Effectiveness Efficiency Productivity Types of Productivity Single Factor Productivity Output Labor Output Materials Output is of quality nature Output Capital Multifactor ProductivityOutput Labor + Materials + Overheads Output Labor + Energy + Capital Total Factor Productivity Good s and Services Produced All inputs used to produce them America West’s Reverse Pyramid system This is in contrast to the approach used by many airlines of just boarding all seats starting from the back of the plane and working forward. 7 Competitiveness Competitiveness The degree to which a nation can produce goods and services that meet the test of international markets while simultaneously maintaining or expanding the real incomes of its citizens. A firm is competitive if it can produce products [†¦ of superior quality or lower costs than its domestic and international competitors. (US-President`s Commission on Industrial Competitiveness 1985, S. 6) Global Competitiveness Ranking 1. Switzerland 2. Sweden 3. Singapore 4. United States 5. Germany 6. Japan 7. Finland 8. Netherlands 9. Denmark India 51 10. Canada China 27 Competition Within Industries Increases When ? Firms are relatively equal in size and resources ? Products and services are standardized ? Industry growt h is slow or exponential Barriers to Entry ? ? Economies of scale Learning curves Capital investment Access to supply and distribution channels 8 Manufacturing vs. services Degree of Servitization Manufacturing and Service Employment Manufacturing Employment and Production Services as % of GDP Tangibility Spectrum Economic Offerings can determine prior to purchasing can only be discerned after purchase or during consumption or use customer must believe in, but cannot personally evaluate even after purchase & consumption Differences Between Goods and Services Intangibility Heterogeneity Simultaneous Perishability Production & Consumption 9 History of OM Five Eras of Operations Management Journey of Operations Management Adam Smith uge increases in productivity obtainable from technology or technological progress are possible match human and physical capital, Division of labor Eli Whitney †¢ †¢ In 1798, received government contract to make 10,000 muskets Showed that machine tools could make standardized parts to exact specifications – Musket parts could be used in any musket Significant events in operations management ? ? ? ? Division of labor Standardized parts Scientific management Coordinated assembly line (Smith (Whitney (Taylor (Ford 1776) 1800) 1881) 1913) ? ? ? Gantt charts Motion study Quality control (Gantt (Gilbreths (Shewhart 1916) 1922) 1924) 10Where are we going? Exciting New Challenges in Operations Management Changing Challenges Past Local or national focus Batch (large) shipments Causes Low-cost, reliable worldwide communication and transportation networks Cost of capital puts pressure on reducing investment in inventory Global Focus Future Just-in-time shipments Low-bid purchasing Quality emphasis requires that suppliers be engaged in product improvement Shorter life cycles, rapid international communication, computer-aided design, and international collaboration Affluence and worldwide markets; increasingly flexible production processes Changing sociocultural milieu.Increasingly a knowledge and information society. Environmental issues, ISO 14000, increasing disposal costs Supply-chain partners Rapid product development, alliances, collaborative designs Mass customization Empowered employees, teams, and lean production Environmentally sensitive production, Green manufacturing, recycled materials, remanufacturing Lengthy product development Standardized products Job specialization Low cost focus Operations Management OPERATIONS MANAGEMENT: as a competitive weapon mks [email  protected] ac. in http://mks507. vistapanel. net Prof. (Dr. ) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Productivity Competitiveness 8. 9. Manufacturing Vs. Service? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste†¦or enhance output†¦ 2 OM Definition What is Operations Management? What is Operations? a function or system that transforms inputs into outputs of greater valueOperations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs TYPES OF TRANSFORMATIONS †¢ †¢ Physical: Locational: as in manufacturing operations as in transportation operations What is a Transformation Process? a series of activities along a value chain extending from supplier to customer. activiti es that do not add value are superfluous and should be eliminated †¢ †¢ Exchange: Physiological: as in retail operations as in health care What is Operations Management? esign, operation, and improvement of productive systems †¢ †¢ Psychological: Informational: as in entertainment as in communication Value Engineering / Value Analysis ? Use ? Esteem ? Time ? Place 3 What Operations Managers do? ? Service, product design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Quality management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Process, capacity design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Location †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ten Critical Decisions ? Layout design †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ? Human resources, job design†¦Ã¢â‚¬ ¦.. ? Supply-chain management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Inventory management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ? Scheduling †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? Maintenance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 The Cases Britannica StoryInvite your enemy onto the roof, then remove the ladder Sun tzu The Art of War 36 Stratagems 1988 1988-93 Britannica (Leader, 230 years experience, 1768), $1000 Microsoft encyclopedia from funk & Wagnall’s encyclopedia Searchability, Multimedia, Graphics, Timeline (20 feet), cross-links, updating 1993 1995 Price $300 (cost of CD:$1) (in-fact you can purchase encarta encyclopedia + a PC in Britannica price) Britannica has to jump in a business which was not its strength, Price still $1000 1997 Reduced to $125, later on free online, crashed twice Innovation in Operations McDonald’s Corp Olympic Flame ? ? ? Facing Increased Competition Smarter and More Demanding Customers Less Brand Loyal Switched to hamburger bun that does not require toasting. ? Customers prefer taste of new bun ? Saves time an d money, QSVC Model ? ? ? ? 10,000 runners 15,000 miles through 42 states in 84 days Two years of planning Must plan for no-show runners and rush hour traffic ? Cost of this operation in the neighbourhood of $20 million Innovation in Operations Ginger Hotel BillDesk No-frills, June 2004 No room service, travel desk, swimming pool Wi-fi, Two type of room: Rs. 999 and Rs. 1199, Prabhat Pani, CEO, Roots CorporationBillDesk, a property of IndiaIdeas. com Ltd. , 2000 Three Arthur Anderson Executives Third-party bill collection 25 Banks, 100 companies Just apply today. It only takes a few minutes. Once you're approved, you get your very own Zipcard. Reserve one of our cars – for a couple hours or the entire Day. Do it online or use a phone. We're easy. Walk to the car, then just hold your Zipcard to the windshield. The doors will unlock, and it's all yours! Drive away†¦ and return to the same reserved parking spot at the end of your reservation. It's that simple. And remember, gas and insurance are included too. 5Operations typology: 4V Approach Differences within sectors are often greater than the differences between sectors Financial services An account management centre at a large retail bank Financial analyst advising a client at an investment bank Furniture manufacturing Mass production of kitchen units Craft production of reproduction ‘antique’ furniture Hotels Value-for-money hotel Lobby of an international luxury hotel A Typology of Operations: 4 V’s Low Volume High High how many products or services are made by the operation? how many different types of products or services are made by the operation?High Variety Low High Variation in demand Low how much does the level of demand change over time? how much of the operation’s internal working are ‘exposed’ to its customers? High Visibility Low Implications Low repetition Each staff member performs more of job Less systemization High unit costs Flexible Comple x Match customer needs High unit costs Changing capacity Anticipation Flexibility In touch with demand High unit costs Short waiting tolerance Satisfaction governed by customer perception Customer contact skills needed Received variety is high High unit costs A Typology of Operations ImplicationsHigh repeatability Specialization Capital intensive Low unit costs Well defined Routine Standardized Regular Low unit costs Stable Routine Predictable High utilization Low unit costs Time lag between production and consumption Standardization Low contact skills High staff utilization Centralization Low unit costs Low Volume High High High Variety Low High Variation in demand Low High Visibility Low 6 Productivity Effectiveness Efficiency Productivity Types of Productivity Single Factor Productivity Output Labor Output Materials Output is of quality nature Output Capital Multifactor ProductivityOutput Labor + Materials + Overheads Output Labor + Energy + Capital Total Factor Productivity Good s and Services Produced All inputs used to produce them America West’s Reverse Pyramid system This is in contrast to the approach used by many airlines of just boarding all seats starting from the back of the plane and working forward. 7 Competitiveness Competitiveness The degree to which a nation can produce goods and services that meet the test of international markets while simultaneously maintaining or expanding the real incomes of its citizens. A firm is competitive if it can produce products [†¦ of superior quality or lower costs than its domestic and international competitors. (US-President`s Commission on Industrial Competitiveness 1985, S. 6) Global Competitiveness Ranking 1. Switzerland 2. Sweden 3. Singapore 4. United States 5. Germany 6. Japan 7. Finland 8. Netherlands 9. Denmark India 51 10. Canada China 27 Competition Within Industries Increases When ? Firms are relatively equal in size and resources ? Products and services are standardized ? Industry growt h is slow or exponential Barriers to Entry ? ? Economies of scale Learning curves Capital investment Access to supply and distribution channels 8 Manufacturing vs. services Degree of Servitization Manufacturing and Service Employment Manufacturing Employment and Production Services as % of GDP Tangibility Spectrum Economic Offerings can determine prior to purchasing can only be discerned after purchase or during consumption or use customer must believe in, but cannot personally evaluate even after purchase & consumption Differences Between Goods and Services Intangibility Heterogeneity Simultaneous Perishability Production & Consumption 9 History of OM Five Eras of Operations Management Journey of Operations Management Adam Smith uge increases in productivity obtainable from technology or technological progress are possible match human and physical capital, Division of labor Eli Whitney †¢ †¢ In 1798, received government contract to make 10,000 muskets Showed that machine tools could make standardized parts to exact specifications – Musket parts could be used in any musket Significant events in operations management ? ? ? ? Division of labor Standardized parts Scientific management Coordinated assembly line (Smith (Whitney (Taylor (Ford 1776) 1800) 1881) 1913) ? ? ? Gantt charts Motion study Quality control (Gantt (Gilbreths (Shewhart 1916) 1922) 1924) 10Where are we going? Exciting New Challenges in Operations Management Changing Challenges Past Local or national focus Batch (large) shipments Causes Low-cost, reliable worldwide communication and transportation networks Cost of capital puts pressure on reducing investment in inventory Global Focus Future Just-in-time shipments Low-bid purchasing Quality emphasis requires that suppliers be engaged in product improvement Shorter life cycles, rapid international communication, computer-aided design, and international collaboration Affluence and worldwide markets; increasingly flexible production processes Changing sociocultural milieu.Increasingly a knowledge and information society. Environmental issues, ISO 14000, increasing disposal costs Supply-chain partners Rapid product development, alliances, collaborative designs Mass customization Empowered employees, teams, and lean production Environmentally sensitive production, Green manufacturing, recycled materials, remanufacturing Lengthy product development Standardized products Job specialization Low cost focus